Data & Insights

IWSR data indicates that 82% of non-alcoholic drinkers also consume alcohol, highlighting that it is more about moderate consumption rather than complete abstinence.

Around 44% of Gen Z prioritise work-life balance and personal well-being, seeking flexibility and autonomy in their careers, and valuing purpose-driven environments and mental health support. They are also known for their pragmatism, digital fluency, and social consciousness. It’s not easy to achieve balance. Our life is composed of many layers, and sometimes balancing them all is no simple task. For some, alcohol can be an obstacle when pursuing a balanced lifestyle, so avoiding it seems like a wise thing to do.

Balancing heritage with modernity

ROKU ZERO is a reinvention of balance, blending six Japanese botanicals in perfect harmony to restore your sense of well-being. Each botanical represents a different form of balance:

Spiritual – Environmental – Physical – Mental – Social – Personal

As a non-alcoholic spirit, ROKU ZERO provides the same crafted experience without compromise, offering a sophisticated and mindful choice for any occasion, whether you're unwinding solo or connecting with friends.

The new label retains core elements from the ROKU brand

while introducing new ones to convey the concept of balance and symmetry.

The front label features the hexagonal graphic while

the botanicals are displayed in the back, each with its colour.

The bottle engraving has changed. The botanicals from the back label take centre stage now, occupying each face of the hexagonal bottle shape. This delicate yet powerful element evokes the vertical symmetry and defines what makes ROKU ZERO so special and balanced.