How can we reimagine the identity for Jakarta International Stadium’s soft launch event to reflect its role as both a national symbol and a global hub?

YEAR
2021
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
STRATEGY
EVENT IDENTITY
About the project
As the newest Stadium in Indonesia, Jakarta International Stadium needs an identity for its soft launch event.
It’s not just a sports arena but a symbol of national pride, hosting major events, concerts, and international sporting competitions, making it a hub for both Indonesian and global audiences. To emphasize the spirit and energy of these values, I combine perspective angles as the main graphic element to give a dominant impression.
The idea is to establish a harmonious connection between the stadium and the people of Jakarta. The final logo uses the facade of the Jakarta International Stadium to symbolize the sturdy, centered, and bold impression of this concept.



This will hide itself!
How can we reimagine the identity for Jakarta International Stadium’s soft launch event to reflect its role as both a national symbol and a global hub?

YEAR
2021
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
STRATEGY
EVENT IDENTITY
About the project
As the newest Stadium in Indonesia, Jakarta International Stadium needs an identity for its soft launch event.
It’s not just a sports arena but a symbol of national pride, hosting major events, concerts, and international sporting competitions, making it a hub for both Indonesian and global audiences. To emphasize the spirit and energy of these values, I combine perspective angles as the main graphic element to give a dominant impression.
The idea is to establish a harmonious connection between the stadium and the people of Jakarta. The final logo uses the facade of the Jakarta International Stadium to symbolize the sturdy, centered, and bold impression of this concept.



This will hide itself!
How can we reimagine the identity for Jakarta International Stadium’s soft launch event to reflect its role as both a national symbol and a global hub?

YEAR
2021
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
STRATEGY
EVENT IDENTITY
About the project
As the newest Stadium in Indonesia, Jakarta International Stadium needs an identity for its soft launch event.
It’s not just a sports arena but a symbol of national pride, hosting major events, concerts, and international sporting competitions, making it a hub for both Indonesian and global audiences. To emphasize the spirit and energy of these values, I combine perspective angles as the main graphic element to give a dominant impression.
The idea is to establish a harmonious connection between the stadium and the people of Jakarta. The final logo uses the facade of the Jakarta International Stadium to symbolize the sturdy, centered, and bold impression of this concept.



This will hide itself!