How could ON, as a running brand, reframe Gen-Z's emotions about sports apparel?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SPATIAL DESIGNER
SERVICES
D&AD NEW BLOOD AWARDS SUBMISSION
CAMPAIGN STRATEGY
CAMPAIGN IDENTITY
About the project
Engineered for Confidence
As one of the leading brands in the running world, ON has a unique opportunity to boost brand awareness and connect with Gen-Z, the fastest-growing consumer group. Tapping into this opportunity, ON wants to reshape how Gen-Z experiences confidence, with ON’s tech fueling authentic movement. ON apparel stands as a symbol of self-expression, capturing attention and inspiring motion.
Data & Insights
47% of Gen-Z wear activewear daily
74% feel empowered by wearing it
The campaign comes to life through 3 key touchpoints: social media, printed materials, and an immersive brand activation.
Smooth Scroll
This will hide itself!
This will hide itself!
ON
OVERVIEW
How could ON, as a running brand, reframe Gen-Z's emotions about sports apparel?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SPATIAL DESIGNER
SERVICES
D&AD NEW BLOOD AWARDS SUBMISSION
CAMPAIGN STRATEGY
CAMPAIGN IDENTITY
About the project
Engineered for Confidence
As one of the leading brands in the running world, ON has a unique opportunity to boost brand awareness and connect with Gen-Z, the fastest-growing consumer group. Tapping into this opportunity, ON wants to reshape how Gen-Z experiences confidence, with ON’s tech fueling authentic movement. ON apparel stands as a symbol of self-expression, capturing attention and inspiring motion.
Data & Insights
47% of Gen-Z wear activewear daily
74% feel empowered by wearing it
The campaign comes to life through 3 key touchpoints: social media, printed materials, and an immersive brand activation.
Smooth Scroll
This will hide itself!
This will hide itself!
ON
OVERVIEW
How could ON, as a running brand, reframe Gen-Z's emotions about sports apparel?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SPATIAL DESIGNER
SERVICES
D&AD NEW BLOOD AWARDS SUBMISSION
CAMPAIGN STRATEGY
CAMPAIGN IDENTITY
About the project
Engineered for Confidence
As one of the leading brands in the running world, ON has a unique opportunity to boost brand awareness and connect with Gen-Z, the fastest-growing consumer group. Tapping into this opportunity, ON wants to reshape how Gen-Z experiences confidence, with ON’s tech fueling authentic movement. ON apparel stands as a symbol of self-expression, capturing attention and inspiring motion.
Data & Insights
47% of Gen-Z wear activewear daily
74% feel empowered by wearing it
The campaign comes to life through 3 key touchpoints: social media, printed materials, and an immersive brand activation.
Smooth Scroll
This will hide itself!
This will hide itself!