How can Nestlé use its trusted legacy in nourishment to enter the emotional wellness space?

YEAR
2025
ROLE
Brand Experience Designer
SERVICES
Brand Identity & Systems
Brand Experience Design
Concept & Visual Direction
Packaging Design
Digital Design
About the project
Nescents explores how sustainability can be felt rather than explained. The project transforms Nestlé’s aromatic by-products into a fragrance line rooted in memory, comfort, and everyday ritual. Instead of framing waste as a problem, the brand experience reintroduces familiar scents as small, personal moments.
Inspired by retro snack packaging and pop culture, the visual system uses bold colour, glossy textures, and collectible forms to make scent visible.
3D Model : Blender





This will hide itself!
How can Nestlé use its trusted legacy in nourishment to enter the emotional wellness space?

YEAR
2025
ROLE
Brand Experience Designer
SERVICES
Brand Identity & Systems
Brand Experience Design
Concept & Visual Direction
Packaging Design
Digital Design
About the project
Nescents explores how sustainability can be felt rather than explained. The project transforms Nestlé’s aromatic by-products into a fragrance line rooted in memory, comfort, and everyday ritual. Instead of framing waste as a problem, the brand experience reintroduces familiar scents as small, personal moments.
Inspired by retro snack packaging and pop culture, the visual system uses bold colour, glossy textures, and collectible forms to make scent visible.
3D Model : Blender





This will hide itself!
How can Nestlé use its trusted legacy in nourishment to enter the emotional wellness space?

YEAR
2025
ROLE
Brand Experience Designer
SERVICES
Brand Identity & Systems
Brand Experience Design
Concept & Visual Direction
Packaging Design
Digital Design
About the project
Nescents explores how sustainability can be felt rather than explained. The project transforms Nestlé’s aromatic by-products into a fragrance line rooted in memory, comfort, and everyday ritual. Instead of framing waste as a problem, the brand experience reintroduces familiar scents as small, personal moments.
Inspired by retro snack packaging and pop culture, the visual system uses bold colour, glossy textures, and collectible forms to make scent visible.
3D Model : Blender





This will hide itself!