In a saturated market, the question isn’t what we consume, but how it makes us feel.
Nestlé transforms its aromatic by-products — coffee grounds, cocoa husks, vanilla pods — into Nescents, a fragrance line born from food waste and nostalgia.

75% of emotions are influenced by scent, and Gen Z is using fragrance to express mood and memory.
Nescents reimagines sustainability as comfort — turning waste into emotion, and familiarity into ritual.

Inspired by retro snack packaging and pop culture ephemera, the design celebrates scent through bold colour, glossy texture, and collectible form.
Modelled and rendered in Blender, each bottle captures the playful, nostalgic energy of scent made visible.