How can Jo Malone raise the issue about climate change for the elderly?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
BRAND STRATEGY
BRAND IDENTITY
About the project
I found 3 main keywords for this project :
NOSTALGIC = They are the generation who are not only witnessing climate change but also emotionally remembering a world before it.
HONORING = Society often overlooks the multiple losses older adults face, including the death of peers and declining health, contributing to bereavement overload.
SOOTHING = The use of familiar and pleasant scents can create a comforting atmosphere, evoke cherished memories, and contribute to a higher quality of life.
THE LAST SCENT: A New Ritual of Remembrance. Turned grief into grace.
A familiar scent becomes the bridge between memory and presence. This is where grief becomes grace, and nature becomes legacy.
Rooted in fragrance, memory, and the quiet beauty of nature, this limited edition collection transforms mourning into honoring, helping us remember not only the ones we’ve lost, but the world we’re losing.
The scent is inspired by endangered flora, spreading bellflower, native to the UK. It was once found everywhere, but is now fading due to climate change. This is remembrance not just for people, but for the beauty of nature they once walked through.
Smooth Scroll
This will hide itself!
This will hide itself!
The Last Scent
OVERVIEW
How can Jo Malone raise the issue about climate change for the elderly?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
BRAND STRATEGY
BRAND IDENTITY
About the project
I found 3 main keywords for this project :
NOSTALGIC = They are the generation who are not only witnessing climate change but also emotionally remembering a world before it.
HONORING = Society often overlooks the multiple losses older adults face, including the death of peers and declining health, contributing to bereavement overload.
SOOTHING = The use of familiar and pleasant scents can create a comforting atmosphere, evoke cherished memories, and contribute to a higher quality of life.
THE LAST SCENT: A New Ritual of Remembrance. Turned grief into grace.
A familiar scent becomes the bridge between memory and presence. This is where grief becomes grace, and nature becomes legacy.
Rooted in fragrance, memory, and the quiet beauty of nature, this limited edition collection transforms mourning into honoring, helping us remember not only the ones we’ve lost, but the world we’re losing.
The scent is inspired by endangered flora, spreading bellflower, native to the UK. It was once found everywhere, but is now fading due to climate change. This is remembrance not just for people, but for the beauty of nature they once walked through.
Smooth Scroll
This will hide itself!
This will hide itself!
The Last Scent
OVERVIEW
How can Jo Malone raise the issue about climate change for the elderly?
YEAR
2025
ROLE
STRATEGIST
GRAPHIC DESIGNER
SERVICES
BRAND STRATEGY
BRAND IDENTITY
About the project
I found 3 main keywords for this project :
NOSTALGIC = They are the generation who are not only witnessing climate change but also emotionally remembering a world before it.
HONORING = Society often overlooks the multiple losses older adults face, including the death of peers and declining health, contributing to bereavement overload.
SOOTHING = The use of familiar and pleasant scents can create a comforting atmosphere, evoke cherished memories, and contribute to a higher quality of life.
THE LAST SCENT: A New Ritual of Remembrance. Turned grief into grace.
A familiar scent becomes the bridge between memory and presence. This is where grief becomes grace, and nature becomes legacy.
Rooted in fragrance, memory, and the quiet beauty of nature, this limited edition collection transforms mourning into honoring, helping us remember not only the ones we’ve lost, but the world we’re losing.
The scent is inspired by endangered flora, spreading bellflower, native to the UK. It was once found everywhere, but is now fading due to climate change. This is remembrance not just for people, but for the beauty of nature they once walked through.
Smooth Scroll
This will hide itself!
This will hide itself!