Istana Berbatik
OVERVIEW

How can Istana Berbatik honor batik’s cultural heritage while blending tradition with vibrant, modern designs?

YEAR

2023

ROLE

Art Director

Brand Designer

SERVICES

Creative Direction

Event Identity & Systems


About the project

Istana Berbatik is a government-led fashion event held in honour of National Batik Day, celebrating batik as a living cultural practice with deep historical and social significance in Indonesia.

I developed the visual identity to unify diverse batik traditions into a single, cohesive system, shaping how the event was encountered across digital and physical touchpoints while preserving the authenticity and spirit of each reference. The challenge was creating an identity that felt inclusive and celebratory without flattening cultural nuance.

Inspired by batik from Lasem, Pekalongan, Jogja, and Solo, the visual language translates regional patterns and colours into a dynamic contemporary system. This approach allows batik to be experienced as vibrant, expressive, and present, reinforcing its relevance within a modern cultural context.


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Istana Berbatik
OVERVIEW

How can Istana Berbatik honor batik’s cultural heritage while blending tradition with vibrant, modern designs?

YEAR

2023

ROLE

Art Director

Brand Designer

SERVICES

Creative Direction

Event Identity & Systems


About the project

Istana Berbatik is a government-led fashion event held in honour of National Batik Day, celebrating batik as a living cultural practice with deep historical and social significance in Indonesia.

I developed the visual identity to unify diverse batik traditions into a single, cohesive system, shaping how the event was encountered across digital and physical touchpoints while preserving the authenticity and spirit of each reference. The challenge was creating an identity that felt inclusive and celebratory without flattening cultural nuance.

Inspired by batik from Lasem, Pekalongan, Jogja, and Solo, the visual language translates regional patterns and colours into a dynamic contemporary system. This approach allows batik to be experienced as vibrant, expressive, and present, reinforcing its relevance within a modern cultural context.


Smooth Scroll
This will hide itself!
Istana Berbatik
OVERVIEW

How can Istana Berbatik honor batik’s cultural heritage while blending tradition with vibrant, modern designs?

YEAR

2023

ROLE

Art Director

Brand Designer

SERVICES

Creative Direction

Event Identity & Systems


About the project

Istana Berbatik is a government-led fashion event held in honour of National Batik Day, celebrating batik as a living cultural practice with deep historical and social significance in Indonesia.

I developed the visual identity to unify diverse batik traditions into a single, cohesive system, shaping how the event was encountered across digital and physical touchpoints while preserving the authenticity and spirit of each reference. The challenge was creating an identity that felt inclusive and celebratory without flattening cultural nuance.

Inspired by batik from Lasem, Pekalongan, Jogja, and Solo, the visual language translates regional patterns and colours into a dynamic contemporary system. This approach allows batik to be experienced as vibrant, expressive, and present, reinforcing its relevance within a modern cultural context.


Smooth Scroll
This will hide itself!

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