Gutto began from a simple insight: around 70% of modern diets are ultra-processed, which weakens our natural gut health. Most people do not realise how important probiotics are for their everyday wellbeing.

Gutto is a probiotic water concept with a jelly texture you can squish, melt, and sip. This makes the experience more tactile and fun, so “gut care” feels friendly instead of clinical. I designed the identity and packaging to look soft and approachable, to make people feel curious and comfortable trying something new.